Job Title

Graphic Designer — Campaign Creative

Location: Hybrid — Islamabad preferred, with US-hours overlap
Job Type: Full-time, permanent
Experience: Mid to senior
Reports to: Senior Designer

Job Description:

You design the campaign — food-led, typographic, resolved across every format from a paid social still to a printed mailer to a window graphic. Motion and interaction are part of the output, but we expect AI tooling to carry most of that; what we are hiring for is design judgement and ideas.

What you’ll own

The visual idea for a campaign, and the craft that holds it together — composition, hierarchy, typography, colour, and how imagery and type sit with each other.
Static creative for paid and organic across every placement and aspect ratio, on brief and inside the franchisor brand guide.
Everything past the feed: posters, flyers, pamphlets, standees, banners, menu and window graphics, direct-mail pieces and in-store signage — built for real production, not only for screen.
Print artwork built correctly for production — bleed, trim, safe area, CMYK, resolution, and a printer-ready file.
Food-led creative: making the product look the way it should, across image selection, retouching, cropping and layout.
Motion and interaction built largely with AI tooling — animated offer cards, short social cuts, simple interactive formats — where the result holds up to brand scrutiny. You direct and finish it; you are not expected to keyframe it from scratch.
The template library — building the localisable, approved assets that let markets self-serve instead of raising a request for every small change.
Asset hygiene: named, versioned, organised files another person can pick up.

What you’ll need

Three to six years in graphic design, with a portfolio that shows ideas and not only execution.
A genuine command of colour — palettes you have built, and a view on why they work in print and on screen.
Typography as a strength: type pairing, hierarchy, and setting text so it reads at every size from a phone to a standee.
Composition with imagery — arranging photography and type together, and knowing what to crop, what to give space to, and what to cut.
Food or product-led visual work, and an instinct for when food looks appetising and when it does not.
Range across formats in one campaign — social, print, large format and in-store — rather than twelve unrelated hero pieces.
Adobe Creative Cloud to a professional standard: Photoshop, Illustrator and InDesign.
Figma or equivalent for digital layout and handover, and Canva for template building the wider team can use.
Print production competence, demonstrated with a file that went to a printer and came back right.
AI image, video or animation tooling used in real work, with a clear view of where it holds up and where it does not.
Working inside an existing brand guide, including revisions returned by someone else’s brand team.

Nice to have

Agency experience — several brands at once, real deadlines, and creative direction from someone else. This is a strong preference.
Restaurant, QSR or multi-location retail work.
Food photography, retouching or food-styling awareness, or art-directing a shoot.
Premiere Pro or After Effects for finishing what AI tooling starts.
Light HTML and CSS, for email and landing-page assets.
Directing or briefing external photographers and videographers.

A typical week

One new campaign asset set built from brief, spanning static, print and video.
A print or large-format piece prepared to production spec.
Localised variants of an approved set for several markets.
One short video edit with platform-specific cuts and captions.
Amends returned from the franchisor approval queue.
Template maintenance so the previous campaign’s assets stay reusable.

How to apply

Send your CV and a portfolio or writing samples relevant to the role. Shortlisted candidates are asked to complete a short exercise before a final interview.

Apply to: hr@bajcotechnologies.com with the subject ‘Graphic Designer — Campaign Creative’.